LinkedIn continues to be the popular choice for serious businesspeople. With getting on for 800m users in over 200 countries and 175,000 new profiles being created every day, its success continues.
According to research by LinkedIn, 50% of clients will avoid doing business with suppliers without a fully completed LinkedIn profile. This means that not having a 100% complete profile could be costing you valuable opportunities.
93% of recruiters use LinkedIn to find candidates, but only 50% of users have an ‘All Star’ or fully completed profile and having a strong profile makes you 18 times more likely to be contacted for a new opportunity. Quite simply, without a strong LinkedIn profile you are pretty much invisible to recruiters, hiring managers & clients.
LinkedIn has a process called the 4 Pillars of Success.
#1- Establish Your professional brand
#2 - Finding & connect with the right prospects
#3 - Engaging with Insights & post interesting content
#4 - Build trusted, strong professional relationships
Learn LinkedIn from the Experts
You’ll learn how to leverage the power of LinkedIn to build a strong personal brand & present yourself powerfully to your target market as an industry opinion-former and thought-leader.
- Understand & apply the four pillars of LinkedIn success
- Upgrade your LinkedIn profile effectively
- Create a compelling, succinct personal headline
- Create a clear career summary statement
- Create an ‘All Star’ or fully completed profile
- Create a professional headshot
- Why the LinkedIn skills section is vital to your succes
- Use LinkedIn to source powerful recommendations from happy clients, bosses and co-workers
- Use many hidden LinkedIn features you probably don’t even know exist


After upgrading your profile, the next step is to present yourself powerfully to the market.
- Use the power of LinkedIn Groups to grow your influence to target clients outside of your immediate network
- Use the power of LinkedIn Company Pages to dominate Google searches
- Easily grow your LinkedIn network
- Identify & connect with target clients
- Learn more about your target client before you meet them
- Build rapport with your target clients
- Be active & visible on the site in an interesting, engaging way that will have clients & recruiters calling you
- Use the power of LinkedIn Articles to present yourself as an industry thought Leader & opinion former
- Learn more hidden LinkedIn features & hacks you do not even know exist
LinkedIn for business workshop series
Want to become an expert at using LinkedIn? Then come along to one of my ‘LinkedIn for Business’ workshops and learn from Hong Kong’s top LinkedIn Trainer! I have several workshops in my ‘LinkedIn for Business’ Workshop series on topics including Personal Branding, Thought Leadership, Employer Branding & Social Selling
This workshop builds on my ‘LinkedIn for Business 1 & 2’ workshops & teaches everything needed to upgrade your personal brand using LinkedIn.
This hands-on signature LinkedIn workshop teaches attendees everything they need to know to upgrade their profile by themselves.
This is part 2 of Workshop #1. There is so much functionality that LinkedIn offers these days I had to expand workshop #1 to cover it all.