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LinkedIn™ continues to be the popular choice for serious businesspeople. With getting on for 800m users in over 200 countries and 175,000 new profiles being created every day, its success continues.

According to research by LinkedIn™, 50% of clients will avoid doing business with suppliers without a fully completed LinkedIn™ profile. This means that not having a 100% complete profile could be costing you valuable opportunities.

93% of recruiters use LinkedIn™ to find candidates, but only 50% of users have an ‘All Star’ or fully completed profile and having a strong profile makes you 18 times more likely to be contacted for a new opportunity. Quite simply, without a strong LinkedIn™ profile you are pretty much invisible to recruiters, hiring managers & clients.

LinkedIn™ has a process called the 4 Pillars of Success.

Learn LinkedIn™ from the Experts

You’ll learn how to leverage the power of LinkedIn™ to build a strong personal brand & present yourself powerfully to your target market as an industry opinion-former and thought-leader.

  • Understand & apply the four pillars of LinkedIn™ success
  • Upgrade your LinkedIn™ profile effectively
  • Create a compelling, succinct personal headline
  • Create a clear career summary statement
  • Create an ‘All Star’ or fully completed profile
  • Create a professional headshot
  • Why the LinkedIn™ skills section is vital to your succes
  • Use LinkedIn™ to source powerful recommendations from happy clients, bosses and co-workers
  • Use many hidden LinkedIn™ features you probably don’t even know exist
Steve Bruce Headshot

After upgrading your profile, the next step is to present yourself powerfully to the market.

  • Use the power of LinkedIn™ Groups to grow your influence to target clients outside of your immediate network
  • Use the power of LinkedIn™ Company Pages to dominate Google searches
  • Easily grow your LinkedIn™ network
  • Identify & connect with target clients
  • Learn more about your target client before you meet them
  • Build rapport with your target clients
  • Be active & visible on the site in an interesting, engaging way that will have clients & recruiters calling you
  • Use the power of LinkedIn™ Articles to present yourself as an industry thought Leader & opinion former
  • Learn more hidden LinkedIn™ features & hacks you do not even know exist

Book a Discovery Call

LinkedIn™ for business workshop series

Want to become an expert at using LinkedIn™? Then come along to one of my ‘LinkedIn™ for Business’ workshops and learn from Hong Kong’s top LinkedIn™ Trainer! I have several workshops in my ‘LinkedIn™ for Business’ Workshop series on topics including Personal Branding, Thought Leadership, Employer Branding & Social Selling


We help brands & businesses stand out in the ever-changing digital landscape.

Q: Do you offer ongoing LinkedIn™ coaching?2023-11-02T10:34:37+00:00

A: Yes I do! Please contact me to learn more

Q: How long are your workshops?2021-09-22T12:07:00+00:00

A: My workshops vary in length from 30 minutes to 2 hours. I can also create a custom workshop for you if needed. Please contact me to learn more

Q: I live outside Hong Kong – How can we work together?2021-09-22T12:06:24+00:00

A: Not a problem! I have clients all over the world & can work with you wherever you are located using your favoured online meeting tool


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