Use This Filter Before Posting on LinkedIn

Steve Bruce
Jul 11, 2017 4 mins read
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LINKEDIN POSTING FILTER

Here’s a useful posting filter that I use before posting anything on LinkedIn. It saves me a lot of trouble and makes sure that I remain focused on presenting myself powerfully on the platform.

here’s the list:

FILTER NO 1: IS WHAT I AM ABOUT TO POST ACTUALLY USEFUL/INTERESTING?

Sounds obvious right? The thing is, it is easy to think that something that is very interesting to you, will be just as fascinating to your network. Sadly, this is not always the case.

 

FILTER NO 2: IS LINKEDIN THE RIGHT PLACE TO POST THIS?

Before posting, I always ask myself this question. Might another social media channel like facebook or Instagram be a more appropriate platform for this content? Save those cat photos or inspirational quotes for a non-business platform unless you want to destroy your credibility in the eyes of those you are trying to influence really fast.

 

FILTER No 3: WHO DO I WANT TO INFLUENCE?

Think carefully about this one. Think about the kind of person you are trying to influence. Are they a potential client? A decision maker in a potential new client company? A recruiter? An existing or past client? Your network?

 

FILTER No 4: WHAT DO I WANT MY READER TO THINK/DO AFTER READING THIS POST?

When you post on LinkedIn, especially an ‘article’ post like this one, you should always include a call to action. This could be ‘I’d love to hear what you think, please comment below’ or ‘please get in touch to learn more’ or even ‘please give me a call to learn more’. Or it could just be that you want your reader to have a positive impression about you and your knowledge on your chosen topic.

FILTER No 5: DOES WHAT I AM ABOUT TO POST PRESENT ME POWERFULLY AS AN OPINION-FORMER, INDUSTRY INFLUENCER OR EXPERT IN MY FIELD?

In order to become regarded as an expert in your industry, you need to pick up to three niches or micro-niches and become known as one of the foremost experts in these areas. Having a scattergun approach or trying to be all things to all people does not present you as an expert. You can’t be ‘jack of all trades’. If your target clients or those you wish to influence can’t quickly understand what problems you can solve for them, they will quickly become bored with what you have to say.

I GENERALLY FOCUS ON THREE THINGS:

1. LinkedIn training

2. Social media

3. SME Marketing Consulting

The only time you will generally see me deviate from these, is when I’m interacting with a client’s post.

Have a think about what those three things are for you and stay focused on them. Being consistent over time will help to build your credibility.

I hope you find my posting filter useful and will use it yourself. As ever, I welcome your comments & feedback!

Happy Posting!

Steve Bruce

LinkedIn Trainer & Marketing Consultant