Challenge Web Guru Asia wanted to roll out a new lead generation service based around the then relatively unknown concept of online contextual advertising
Action SBC rapidly acquired required the online advertising and internet marketing knowledge to effectively position and market the product. Appointments were arranged with senior-level decision makers at direct client companies. SBC demonstrated the concept by translating what can be confusing internet jargon into marketing terms that the client would be familiar with.
Results Several briefs were obtained from clients including Samsung, Langham Hotels, PURE Fitness and NOKIA, all of which converted to new business
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