| Challenge | Web Guru Asia wanted to roll out a new lead generation service based around the then relatively unknown concept of online contextual advertising |
|---|---|
| Action | SBC rapidly acquired required the online advertising and internet marketing knowledge to effectively position and market the product. Appointments were arranged with senior-level decision makers at direct client companies. SBC demonstrated the concept by translating what can be confusing internet jargon into marketing terms that the client would be familiar with. |
| Results | Several briefs were obtained from clients including Samsung, Langham Hotels, PURE Fitness and NOKIA, all of which converted to new business |
Let's create a new successful case together
